On the occasion of the editions of Milan Art Week and Milan Design Week 2024, Memphis Milano Galleria comes alive with a new exhibition, entitled ‘LIVIN' MEMPHIS’. For the entire duration of the initiative, the space of the Gallery in Largo Treves is turned into a domestic environment to showcase to visitors the possible uses of objects and furnishings from the Memphis catalogue. 'LIVIN' MEMPHIS' takes distance from the museum concept of radical design, trying to verify how fun it is to stay inside that container and how interesting it is for the public to enter the spaces of the Gallery as if they were inside a inhabited house, where people can potentially eat, sleep, play, study. After all, the Memphis Gallery is almost like a house, being organised by rooms and located in a typically Milanese residential building in the heart of Brera: the new set up emphasises the domestic aspect of the space and makes it radical through the use of the brand's objects and furnishings that we are used to seeing more as symbols than for their function.
The exhibition aims to investigate what it means to use these objects and to see them used, analysing what it means to adhere to this different philosophy of living. For example, Carlton is always shown without books, the question that 'LIVIN' MEMPHIS' raises is: what happens if we put books on it? The answer is that it is a beautiful bookcase, which finds its completion precisely in its function and in this way fully reveals its true nature.
