Throughout his career, Sottsass constantly questioned the very meaning of “design,” refusing to be bound by conventional thinking. His creative stance—liberated from the rationality and functionality that had long defined modern design—is encapsulated in his remark, referenced in the subtitle of this exhibition: “Design begins when magic begins.” The illustrious Artizon Museum explores what design truly meant to Sottsass, also through a wide selection of works by Memphis.
